Articles

The industry's image

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The Considerate Constructors Scheme has conducted its annual survey with industry professionals and members of the public to gauge the current view on the image of construction. The survey provides an overall picture of how the image of the industry is perceived, and when compared against previous years, how the image of our industry is changing.

The Scheme asked two groups of people, those who work in the industry (contractors and clients) and members of the public, about awareness and satisfaction with the Scheme and about the industry as a whole. This year, the Scheme has conducted the survey in partnership with Building magazine. The survey into contractors’ and clients’ satisfaction with the Scheme was carried out with nearly 2500 individuals responding. Research with the general public was carried out to a nationally representative sample of over 2000 members of the public. This survey provided useful information on the public’s attitude towards the industry and will allow the Scheme to monitor changing views over time.

Contractors and clients

The image of the industry from the point of view of those who work within it was mainly positive. Contractors gave an average score of 7.3 out of 10 and clients gave an average score of 7.7, where 10 was a very positive view of the industry. Survey respondents were then asked whether they feel the Considerate Constructors Scheme contributes towards a better image of construction and the average score was 7.8 out of 10, which is up from 2010’s 7.7.

Although the general image of the industry is improving, the Scheme wanted to know if respondents felt that being part of the Scheme had helped construction workers implement better practices. A strong 73% of clients agreed that they felt their contractors have improved as a result of being registered with the Scheme.

So do the industry professionals believe the Scheme is benefitting the industry? Contractors and clients both gave an average score of 7.7, with the biggest benefit of the Scheme being that it creates better relationships between the industry and members of the public. Only 4% of contractors and 3% of clients said they would not recommend registration with the Scheme, and 67% of contractors and 68% of clients said they would strongly recommend registration. This figure has steadily increased over the last four years for contractors which means more and more people working on sites recognise the benefits of being registered with the Scheme.

The general public

When the general public was asked if they have heard of the Scheme, there was an increase in the number of people who had which means there has been an increase year on year over the last three years. The most effective method of making the public aware is the displaying of registration material such as posters and banners outside the site or project.

Over the last three years, the Scheme has asked the public what annoys them the most about construction. The results were mixed, with some showing a decrease but others an increase. Areas such as construction vehicles and cars parked around sites, mud and dust around sites, poor pedestrian routes around sites and a lack of concern for the environment all showed a decrease in percentage which means people feel less annoyed about them compared to previous years. However, there has been an increase in areas such as delays caused by site traffic and noise, so there is still work to be done to show to the public that this industry is a lot more considerate than it used to be.

The surveys provide the Scheme with an excellent overall picture of how the industry is viewed by both the people who work in it and the people who are outside looking in. Both groups of people showed that the efforts being made by many are starting to change the industry’s image for the better but it also shows that there is still work to be done to improve the image of construction.

The Scheme runs annual surveys which allow the changing views of the industry to be recorded and monitored. This will enable the Scheme to compare people’s views of the industry over time while reviewing its own performance and identify areas for improvement.

Please click the links below to view the CCS annual survey 2012:

CCS annual survey 2012 – Summary Report

CCS annual survey 2012 – Full Report