Annual survey 2013
The Considerate Constructors Scheme has conducted its annual survey, in partnership with Building magazine, to understand the changing views of the image of construction from both industry professionals and the public.
The Scheme surveyed two groups of people - those who work in the industry (contractors and clients) and members of the public - about awareness of, and satisfaction with, the Scheme and about the construction industry as a whole. For the second year in a row, the Scheme conducted the survey in partnership with Building magazine. The industry experts surveyed consisted of members of the CCS and subscribers to Building magazine. Research with the general public was carried out to a nationally representative sample of over 2000 members of the public. This survey provided useful information on the public's attitude towards the industry and will allow the Scheme to monitor changing views over time.
Contractors and clients
The view of the construction industry from the point of view of those who work within it was mainly positive – with an average score from contractors of 7.8 and from clients of 7.5 out of 10, where 10 was a very positive view of the industry.
Survey respondents were then asked whether they feel the Considerate Constructors Scheme contributes towards a better image of construction and the average score was 7.6/10 from contractors and 7.8 from clients.
Both clients and contractors answered that those who benefit the most from a registered site are 'your company' (8.2/10) or 'you as a client' (8.2) and 'better relations with the public' was quoted by both contractors and clients as being of the most importance when registering with the Scheme - 8.4 for both contractors and clients.
When asked 'to what extent do you agree with the following statements...' both contractors and clients scored 'the Scheme sets high standards for your company/constructors' 7.7 and 7.8 respectively. The two groups also scored 'the scheme makes your company a better neighbour' 7.8, confirming the Scheme plays a significant role in improving relations between the industry and the public.
So even though industry professionals have a positive view of the industry and of the Scheme - do they believe the Scheme actually benefits the industry? The answer would appear to be yes. Contractors and clients gave a score of 7.6 and 7.8 respectively when asked if the industry benefits from the Scheme, and 76.8% of clients stated that they felt their contractors had improved as a result of the CCS, an increase from 73% in 2011.
Only 4% of contractors and 3% of clients said they would not recommend registration with the Scheme, and 65% of contractors and 66% of clients said they would strongly recommend registration. Many respondents called for membership to be compulsory to create a cohesive industry standard.
The general public
One key question included in the survey over the last three years asked the public what annoys them the most about construction.
This year's survey scored highly for 'not inconvenienced at all' (23%), which is a positive sign as the average scores for this have been dropping year on year in this survey.
Roadworks were voted the most inconvenient form of construction, just as in 2011, affecting 58% of respondents this year, but down from 61% in 2011, while the areas that were voted as being the most 'annoying' aspects of the construction industry included poor workmanship (25%), delays caused by site traffic (25%) and noise (24%).
These areas have decreased in comparison to previous surveys, however "none of these", which scored 26%, slightly up from 25% in 2011, suggests there is still a general impression of being inconvenienced by the construction industry. This means that although some specific types of construction have improved, the industry in general needs to continue its efforts in improving the image of construction and show the public that things are changing for the better.
The surveys provide the Scheme with an excellent overall picture of how the industry is viewed by both the people who work in it and the people who are outside looking in. Both surveys indicated that the efforts being made by those within the Scheme are gradually improving the industry's image, but that those efforts need to continue in order to prove to the public that construction is now a more considerate industry than it used to be.
The Scheme produces annual surveys which allow the changing views of the industry to be recorded and monitored. This will enable the Scheme to compare people's views of the industry over time while reviewing its own performance and identifying areas for improvement.
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