Industry Image | Issue 33 | August 2014 - page 26

Manchester City and BAM Construction’s innovative approach to community
engagement has real local impact at MCFC’s City Football Academy site in East
BAM has welcomed the Scheme to
site four times, gaining a score of
47/50 on its first visit, and receiving
10 out of 10 for innovative
community activity.
The new state-of-the art training
facility for Manchester City Football
Club (MCFC) features 16.5 football
pitches, a 7,000 capacity mini-
stadium, covered pitch, academy
and elite training facilities and a
facilities maintenance building.
At the start of the project a
challenging set of targets were
agreed between BAM and MCFC
that were designed to have the
maximum impact on individuals
Case study: Manchester City
Football Club
August 2014
Issue 33
and communities in the local
area, and would address low skills
and high unemployment in the
deprived area of East Manchester.
The creation of an on-site
Information and Learning Centre
and a Partnership Steering Group
has been at the heart of BAM and
Manchester City’s approach to
achieve, and in many cases exceed,
these targets. The Information
Centre, managed by two full time
members of BAM but supported
by the whole site team, provides
a hub where local people can find
out about job opportunities on site
and where local organisations and
businesses can find out more about
being part of the project.
BAM established the Partnership
Steering Group at the very start
of the project with Manchester
City Council’s East Manchester
Regeneration Team who have
played a key role in advising
how to tackle local issues,
including recommending other
local organisations to join the
Early on in the project, Mike
Cunliffe, who has represented the
council as a member of the group
since the beginning, said, “I would
like to congratulate BAM on the
progress that has been achieved
National Apprenticeship week at the Etihad stadium.
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