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52

November 2014

Issue 34

INDUSTRY EYE

The CLOCS standard - not just

for London-based sites

Cyclist deaths in London have raised the issue of safety beyond the site gate. Now a

new group is developing standards and toolkits to help logistics managers reduce the

risk of injury – or worse – to vulnerable road users.

Most people reading this article will

be working for companies who care

about their safety. If they didn’t,

it’s unlikely that they would be

signed up to, or interested in, the

Considerate Constructors scheme.

But what you may not have

thought about is safety beyond the

site gate. Contractors think hard

about how their work could impact

on neighbours and passersby,

but what about the pedestrians

and cyclists put at risk by delivery

vehicles and construction plant?

This hazard has been brought to

the industry’s attention because of

what’s been going on in London.

Between 2010 and 2013, 54 cyclists

were killed in London, 30 of those

by HGVs. And of those HGVs, a

disproportionate number were

construction vehicles, according to

Transport for London (TfL).

London is a unique case. There are

a huge number of construction

vehicles and a huge number of

cyclists, not all of them responsible

drivers themselves. But cyclists die

outside London too: 109 of them

in 2013 with over 3,000 seriously

injured.

After TfL commissioned a report

into why construction vehicles

caused so many cyclist deaths and

accidents, developers, construction

companies, operators, vehicle

manufacturers and regulatory

bodies got together to form

Construction Logistics and Cyclist

Safety (CLOCS) in 2013. Among

its ranks are Dragados, Laing

O’Rourke, Skanska and Vinci.

Since then CLOCS has created a

standard for construction logistics

and a toolkit for managing and

reporting collisions. Even if your

site isn’t in London, it’s worth

taking a look.

For more more information,

visit

www.clocs.org.uk

WhyMalmaison’smarketers are 20 years behind

Writer Jeanette Winterson has

rightly criticised hotel chain

Malmaison for the hoardings

around its construction site. On

them we see a rather gorgeous

blonde woman wearing a hard

hat and black and yellow tape,

holding a spanner in one image

and an electric drill in the other.

She doesn’t look like she’s about to

start fixing some shuttering...

Winterson, in an article in the

Guardian on 31 October, pointed

out that this is not sending out an

encouraging message to any young

women considering construction

as a career. Industry figures have

agreed. For me, looking at the

images was like going back two

decades to when I started as a cub

reporter on Construction News.

Back then, it was commonplace to

see scantily clad women in adverts.

Trade shows were awash with them

too. And there were certain trade

association dinners where the

only alternative to sitting through

sexist and racist jokes from the

after-dinner speaker was to take an

extended trip to the ladies’ room.

Things have improved so much

since then.

Malmaison told the BBC that the

images were “a bit of fun”...that

depends on whether your idea of

fun is turning to page three of The

Sun. Is that really what their brand

is about? Maybe Malmaison should

find a new marketing consultant.