5 year strategy
With the importance of the Scheme to the construction industry continuing to grow, in 2013, the Board of the CCS in consultation with its owners recognised the need to broaden the range of experiences of Board members by introducing three new non-executive Directors who were not already Scheme Monitors and who could represent three key areas of the industry – large construction companies, SMEs and construction clients.
With the newly appointed Board members the Scheme’s Board held 2 facilitated ‘Blue sky’ days to consider the overall direction and future strategy for the Scheme.
From these came a revised direction for the Scheme and an updated 5 year strategy:
The five year strategy for the Scheme to the end of 2018 is to become the central hub for best practice in considerate construction, to use that information to give advice and guidance to contractors and clients on best practice and to promote recognition and understanding of the Scheme and its aims to stakeholders in the Scheme and wider industry.
The CCS virtuous circle
The relationship between the Scheme’s goals, based on the agreed 5 year strategy, has been worked up to form a circle of activities, the CCS virtuous circle, around the core administration and process of the CCS.
The circle illustrates how the Scheme promotes recognition and understanding of the Scheme and the Code of Considerate Practice, how stakeholders come to the Scheme for advice and guidance and how sites, companies and suppliers register with the Scheme, apply the advice and are then monitored and awarded. This drives further recognition and understanding thereby completing the circle.
The core of the Scheme has always been in registering, monitoring and awarding construction sites, companies and now suppliers and through this the Scheme has built up a strong presence in many sectors of the industry. At the moment the Scheme offers limited advice and guidance services to the industry and focuses mainly on measuring what the industry does rather than assisting it in how to do it. The Strategy for the next five years focuses on developing recognition and understanding in areas where the Scheme has limited penetration and to develop a comprehensive advice and guidance service.
Advice and Guidance
The Scheme will develop a ‘Best Practice Hub’ – an online resource for Scheme stakeholders to find information on how to achieve the highest standards against the Scheme’s Code of Considerate Practice. Once the hub is in place the Scheme will develop an advisory service where Scheme advisors visit registered sites, companies and suppliers to advise on how they can best implement the requirements of the Scheme. These advisors will use the hub as the key resource providing information on what other sites, companies and suppliers have done and what best practice is already documented in the industry.
As well as one-to-one and bespoke advice to users the Scheme will refresh its training events with a broader range of options for participation that may include conferences, breakfast meetings or on-site presentations.
To encourage recognition and understanding of the requirements of the Scheme from the start of a construction career, the Scheme will also work with universities and colleges to develop a curriculum that includes training on considerate best practice again based on the information in the hub.
Recognition and Understanding
The Scheme believes that it is well recognised and understood by most medium to large contractors who register longer duration sites and that there is little to gain by attempting to expand further in that market. Where the Scheme has so far not managed to gain a strong foothold is with trade contractors, the smallest contractors and SMEs running shorter duration sites. The Scheme has also begun registering and monitoring suppliers to construction sites and companies.
The collaborative working ‘Ultra Sites’ initiative is seen as the best way to promote registration to trade contractors and suppliers as to achieve this status the main contractor of an ‘Ultra Site’ is required to ensure a large proportion, if not all, of their trade-contractors and suppliers for that site are separately registered with the Scheme.
Experience has shown that marketing directly to SMEs does not work and instead the Scheme will target the reasons why SMEs will register – clients, local authorities, trade bodies etc.
The Scheme will also continue with its efforts to influence the highest levels of the industry and will become further involved with the Construction 2025 Industrial Strategy and will work at lobbying the government to promote registration with the Scheme.
- Develop and launch the ‘Best Practice Hub’, a website with in-depth guidance and analysis against each item of the Scheme’s Code and Checklist.
- Provide consultancy services where the Scheme informs construction sites, companies and suppliers on how to perform to the highest standards of the Scheme.
- Broaden the range of training events to deliver advice on raising standards.
- Work with universities and colleges to develop training modules that highlight the expectations of the Scheme.
- Expand the registration of construction site suppliers.
- Encourage trade contractors and suppliers to register through main contractors using them as part of the ‘Ultra Site’ initiative.
- Increase registration by SMEs by targeting what influences them – their clients, local authorities and trade bodies.
Timeline to the end of 2018