calls for everyone involved in the industry, and its related sectors, to promote a positive image of construction on social media using the hashtag #loveconstruction.
This will create an ever-expanding library on social media of positive, inspirational and interesting imagery from the construction industry, all united under #loveconstruction.
Promoting construction aims to spread these positive images and stories far and wide across social media platforms, with the Considerate Constructors Scheme itself focusing on Instagram, LinkedIn and Twitter to drive and encourage engagement and interest in our industry.
Inspirational images, such as amazing buildings, technology, craftsmanship and innovation, a fabulous diverse workforce and an industry which looks after the environment and its workforce are all ways in which we can promote construction.
Promoting Construction was officially launched at the Scheme’s ‘Image of Construction’ event held on 11 September at the technology venue CodeNode, London. The sell-out event provided the perfect forum to gather hundreds of delegates from across the industry and launch the campaign.
Helping launch the campaign were active social media users; Katie Kelleher (Crane Operator, Laing O’Rourke); Christina Riley (Senior Planner, Kier) and Martin Gettings (Group Head of Sustainability, Canary Wharf Group). They inspired, informed and dispelled the myths of using social media to the event’s audience – discussing how they use social media to promote a positive image of construction.