#loveconstruction – let’s show how fantastic construction is!
The Scheme is calling on the construction industry to radically improve the public’s perception of our industry through the use of social media by participating in the ‘Promoting Construction’ campaign.
This will create an ever-expanding library on social media of positive, inspirational and interesting imagery from the construction industry, all united under #loveconstruction.
Promoting construction aims to spread these positive images and stories far and wide across social media platforms, with the Considerate Constructors Scheme itself focusing on Instagram, LinkedIn and Twitter to drive and encourage engagement and interest in our industry.
Inspirational images, such as amazing buildings, technology, craftsmanship and innovation, a fabulous diverse workforce and an industry which looks after the environment and its workforce are all ways in which we can promote construction.
Promoting Construction was officially launched at the Scheme’s ‘Image of Construction’ event held on 11 September at the technology venue CodeNode, London. The sell-out event provided the perfect forum to gather hundreds of delegates from across the industry and launch the campaign.
Helping launch the campaign were active social media users; Katie Kelleher (Crane Operator, Laing O’Rourke); Christina Riley (Senior Planner, Kier) and Martin Gettings (Group Head of Sustainability, Canary Wharf Group). They inspired, informed and dispelled the myths of using social media to the event’s audience – discussing how they use social media to promote a positive image of construction.
The Promoting Construction campaign aims to improve perceptions of construction among the general public, particularly young people and potential recruits to our industry. It comes at a crucial time for the future of the construction workforce as over 400,000 new recruits are needed each year to deliver construction projects in the UK and Ireland.
There is a need for the entire industry to speak in one voice to promote a positive image of construction.
Having fun promoting the industry at Image of Construction 2018:
Scheme Chief Executive Edward Hardy said:
Perceptions of the construction industry among the general public, particularly young people are now more than ever before formed by what they see and read on social media. While a number of organisations and individuals working across the industry are embracing the power of social media, there is a need for the entire industry to speak in one voice to promote a positive image of construction.
The Scheme has around 9000 registered sites, companies, suppliers, client partners and professional partners registered at any one time – imagine the impact we could have if each one uploaded a positive, inspirational image or story on social media using #loveconstruction.
By uniting under #loveconstruction, we will all be promoting a truly inspiring industry to help entice the next generation to ‘see what construction has to offer.
The Scheme’s Best Practice Hub has put together a series of resources which provides tips on how to get the most from using social media, as well as examples of the types of images to upload as part of the campaign.