New UK construction industry mascot launched by the Scheme
The UK construction industry now has a female mascot called Honor Goodsite, created by the Considerate Constructors Scheme.
Honor Goodsite will promote all that is great about the industry, helping to raise awareness and inspire young children to consider a career in construction when they grow up, as well as delivering important messages about children’s safety around construction sites.
Honor Goodsite is a structural engineer – a key profession within construction – but still underrepresented by women. Only six percent of parents surveyed by the Institution of Engineering and Technology said an engineering career would be attractive to their daughters; the challenge is to help change these perceptions among parents as well as children.
She joins the hugely successful industry mascot Ivor Goodsite, a site manager who was introduced by the Scheme in 2003 and has since then visited over 26,000 school children across the UK in the last twelve months.
Honor Goodsite’s first outing was at the Victoria Station Upgrade project – a £700 million project transforming one of the capital’s busiest stations. The Taylor Woodrow BAM Nuttall Joint Venture delivering this project hosted the launch of Honor Goodsite, with the help of 19 children.
Considerate Constructors Scheme Chief Executive Edward Hardy said:
The Scheme is delighted to be launching the UK construction industry’s new mascot, Honor Goodsite. Honor has a hugely important role to improve the construction industry’s image with future generations. As a role model for promoting gender diversity and equality in construction, Honor will encourage schoolchildren to understand the wide range of careers available, while helping to change perceptions of the sector as male-orientated.
Considerate Constructors Scheme Director, Caroline Barker said:
I am delighted that the industry now has a female mascot. As the first female engineer to be recruited at a leading construction organisation in the 1980’s, I know first-hand how exciting an industry it is for everyone.
“Inspiring future generations of school children to understand the wide range of careers available across construction and to view the industry positively is fundamental to providing a future talent pool for the industry. It is great to see the industry take this very important step to help change perceptions of construction as a male-orientated industry, and improve its overall image among future generations.
Taylor Woodrow Bam Nuttall’s Environmental Manager Caroline O’Connor said:
It is excellent that the Considerate Constructors Scheme has introduced Honor Goodsite. As a woman working in construction, I can thoroughly recommend it as a great industry to work in. The variety of careers and opportunities in the construction industry is vast, and I am sure Honor Goodsite will help young children and their parents to see that construction is an exciting, rewarding industry, which is open to everyone.
Women’s Engineering Society’s Chief Executive, Dawn Bonfield MBE commented:
The Women’s Engineering Society praises the Considerate Constructors Scheme in creating Honor Goodsite. We are delighted that Honor Goodsite’s profession is as an engineer, and we are sure that her role will inspire and educate future generations of schoolchildren into the construction sector, and promote greater gender diversity and equality in the workplace.
All Scheme-registered sites, companies, suppliers and clients are eligible to hire Honor Goodsite for any community, school related, or other educational/charitable events.
In addition to the successful launch of Honor Goodsite, the Scheme is delighted to announce a new product available to all registered sites, companies and suppliers, for displaying on site hoarding.
The ‘Spot the Job!’ sign, which was conceived in partnership with Go Construct, raises awareness and promotes the many careers and skills found within the construction industry, using vibrant, entertaining and informative artwork to appeal to a younger audience.
Housebuilding, commercial and infrastructure construction all feature on the poster, comprising jobs such as Crane Operator, Safety Advisor, Carpenter and Architect. There is a list of 30 roles for people to find in the poster.
The ‘Spot the Job!’ sign, measuring 1m x 1.48m, is available from the Scheme website for £54.50 (+ VAT) by clicking here. Alternatively, you can call the Scheme on 0800 783 1423.
Top photo: Honor Goodsite’s first visit takes place at the Victoria Station Upgrade, London. Thanks to Taylor Woodrow BAM Nuttall Joint Venture for organising this visit.