Supporting Road Safety Week 2013



The Scheme is delighted once again to be supporting Road Safety Week 2013, which takes place this year from the 18th to the 24th November.

Road Safety Week was set up in 1997 by the road safety charity Brake and takes place every November. Brake’s main aim is to encourage everyone to promote road safety in their community, in turn preventing road crashes but also offering support to road accident victims.

Last year there was a fantastic response from contractors and clients who all supported this valuable initiative with everyone playing an important role in promoting the importance of road safety. The Scheme was informed of many sites holding events all over the UK to raise awareness within the communities in which they work. Industry mascot Ivor Goodsite also had a bumper week last year, with back to back community events in which he assisted contractors with spreading the message of road safety.

Many registered sites and companies already play a huge role within their communities in raising safety awareness, and supporting Road Safety Week alongside current efforts will reinforce the important message of safety.


The Scheme would like to encourage all registered sites and companies to continue to support this initiative, and demonstrate their considerate credentials.

The Scheme is offering the Ivor Goodsite promotional sign to include the message ‘Supporting Road Safety Week 18 – 24 November 2013’ which is to be displayed on hoarding or fencing. For those sites and companies who have already purchased the promotional sign, the Scheme can send out the new sticker with the above message on request free of charge. The promotional sign is available to purchase for £35 (+ VAT) by calling 0800 783 1423 or emailing

Ivor Goodsite will also be available to lend a hand with any community event you may be planning, but it is advisable to book him early to avoid disappointment.

Brake have provided the Scheme with a press release which registered sites and companies can fill in to promote any activities taking place that week. The completed document can then be returned to Brake who will send it out to local media to promote your efforts. Please return any completed articles to To download the press release template, click here.

This year also sees Ivor turning 10 years old, and to celebrate, the Scheme is offering 10% off all Ivor bookings made and products purchased before 31st December 2013. Just quote promo code IVOR10 when ordering.

For more information on Road Safety Week, click here

For information on booking Ivor, click here